My Marketing File

The Change is Here

Extraordinary Black women are changing the face of Corporate America. Diversity Woman presents its inaugural Elite 100 Black Women leaders list.

By Tanisha A. Sykes

Black women are changing the game in Corporate America. They have high-ranking titles and the power to set strategy for many billion-dollar corporations, and their advancement is unparalleled. For the first time, we are proud to introduce the Elite 100. The Class of 2021 highlights 100 extraordinary Black women in the C-suite and executive leaders at Fortune 500, Fortune 1000, Fortune Global 500, S&P 400, and S&P 500 companies.

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Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training experience.

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Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2020.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries

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Marketing Plan

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Choose one for just $149, or mix and match to unlock 15% off your total registration.

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international marketing

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Taking the first steps to kick off, or refine, your digital asset management program.

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Business Consultant

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Selling the COVID vaccine will require personalized and empathetic messaging.

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Marketing Agencies

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6 events, actionable tactics, affordable for all marketers

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Consulting Firms

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In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office.

Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended personal networks, social media has been the connective tissue that bonds us all. Having relevant conversations with consumers has never been more important, and that relevance is defined by content that acknowledges our shared challenges in an honest way.

One of the topics that

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Consulting Firms

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As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.

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Marketing Plan

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MarTech will take place virtually on March 16-17 with a focus on the changing customer.

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Marketing Plan

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The new feature will launch on YouTube in the U.S. first.

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Business Consultant

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A taxonomy, and governance to ensure its proper use, are foundational for DAM.

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Marketing Plan

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Experience Edge offers hybrid headless capabilities.

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international marketing

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The martech management platform adds an information and research site.

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Consulting Firms

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The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy.

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Consulting Firms

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Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.

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Product development expedited based on COVID-related demand.

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Identify exact capabilities needed before vendor selection or renewing contract

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In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.

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How 1-800 Contacts responded to record stay-at-home demand.

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Friday was the biggest online shopping day ever. And today might beat it.

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The first part of our look at the state of CRM.

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Catching up with Killi, an app with every consumer on the planet as a potential client.

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Partnership covers both students and faculty for experiential learning and research opportunities.

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Internal data sources serve as the foundation for a new external platform.

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Examine your current and future audience needs when choosing your virtual event stack

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Integrate argues that virtual events should be seen as something more than substitutes for in-person.

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How to activate engagement within the video-viewing experience.

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Experienced leadership with hands on marketing operations experience matters.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2020.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries

…

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Data hygiene and personalization required for successful campaigns.

Please visit Marketing Land for the full article. …

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Broad match keyword suggestions will start surfacing in Recommendations

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Properly preparing for CDP implementation is the first step to success.

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Microsoft Teams, Verizon and Facebook all played key roles.

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Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system?

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Gabby is diagnosed with neonatal progeroid syndrome, a condition so rare that doctors did not know what to expect. Her family decided to make their top priority that she was as happy as possible. Now four, Gabby is so joyful that she frequently bursts into song and takes breaks just to tell her family members how much they are loved. SBSK Patreon: https://www.patreon.com/SBSK SBSK’s Socials: http://www.instagram.com/specialbooksbyspecialkids https://twitter.com/chrisulmer https://www.facebook.com/specialbooksbyspecialkids https://www.reddit.com/r/sbsk …

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There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they look to pivot their strategies.

Let’s face it. Corporate America has been walking on eggshells for weeks. Executives have been toeing the fine line between the need to communicate to employees and external audiences and the valid concern of stirring up the ire of

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A look at G2, SoftwareReviews and TrustRadius.

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Implement a CDP and use insight from customer experience to maneuver to more direct tactics.

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Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.

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These exclusive Early Bird rates end this Saturday, November 14!

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Paul Kawkabany – https://www.linkedin.com/in/paul-kawkabany-b7b2a811a/

I’ve been standing at this question, which was kind of challenging for me: how can I answer such a question? Is it sufficient for me to say information about myself and / or others? Do I have to mention my past, my successes, and the obstacles I encountered?

In the coaching profession, we often encounter something interesting, and we are curious. These questions are different; our mind sometimes responds to them in the same way. We sometimes find ourselves in front of a dilemma where we are unable to find a solution.  It is better to

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Focus on lists and personalized content to break through the noise.

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Will Snapchat and Pinterest benefit from advertiser frustrations?

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Now that you’re working with your teams remotely, project management tools are more important than ever. Each takes a different approach, so here are some of the key differences to help you choose the best one for you.

Trello: Trello uses the Kanban Method, which lets you visualize every step of your process. Cards on your Trello board represent your team’s various tasks, so team members can tell at a glance which to-dos need to be done, which ones are in process, and which ones have been completed.

Basecamp: With Basecamp, everything you need for a particular project can be

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Now that you’re working from home 95 percent of the time, the corner of your family room may no longer meet your office needs. Instead, follow these tips to set up a virtual home office that keeps you productive—and gives off the right impression.

Splurge on an ergonomic chair and proper-sized desk. Uncomfortable office furniture can lead to back and neck discomfort, according to the University of North Carolina’s Department of Environment, Health and Safety. The Mayo Clinic recommends that your desk be high enough to leave room for your knees, thighs, and feet. Also, your chair should be adjusted

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Paul Kawkabany – https://www.facebook.com/paul.kawkabany

Are you interested in attending coach training and wondering if it is worth it? Worth your time and effort?

Today and all over the world, we find many training organizations. Each is offering training for those who wish to engage in thousands of topics.  Conferences and workshops are held monthly or annually by many organizations. With all these options, you stand and ask yourself if the training that you saw an advertisement for on the internet is worth your effort. Discovering the answer is simple when you ask yourself questions that may help you in

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Changes in our lives and work are often unexpected and sometimes planned. In either case, success depends on the ability to generate behavioral shifts that will maximize the positive benefits from the change. Easier said than done!

You may have heard about the importance of “why” and suggestions to actively communicate the benefits of change. If people understand the purpose and benefits of a particular change, then we could logically assume that they’d align with it, right?

Yet, look around you. Even aware of the benefits, how many people actually follow a healthy lifestyle? How many of you have noticed

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Advanced authenticity analytics key to campaign success.

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