My Marketing File: 02/01/2017

Tuesday, February 28, 2017

6 Under-The-Radar Trends Shaping B2B Marketing & Sales Strategy in 2017 | OpenView Labs

What are the new B2B sales and marketing trends leaders in both fields should embrace in 2017 and beyond? Find out here.

Read the full article at: linkis.com

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Mastercard CMO: Digital and business skills are a rare combination

Mastercard has unveiled a raft of digital payments innovations, but is warning of the challenge it faces to find digital talent.

Read the full article at: www.marketingweek.com

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Monday, February 27, 2017

Chocolate-Orange energy balls

Chocolate-Orange energy balls

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Marketing with BookBub in 2016 [Infographic]

View On WordPress

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Reframing Growth Strategy in a Digital Economy

Big corporations need new strategies in a world of digital disruptors. That means setting ambitious visions and coming up with concrete action plans. The new C-suite mantra: “What’s your play?”

Digital technology is radically changing the behavior of individuals, corporations, and entire societies, and disruption seems to be the new normal. CEOs are faced with the dual challenge of protecting their backyards from upstarts and incumbents while simultaneously devising strategies that will guide their growth for the next five years.

For most, this is a daunting task. If you are a senior executive faced with these challenges, how do you ensure the continued growth and sustainability of your company? Or, to put it another way, What’s your play?

Some Fortune 500 companies are doubling down on defensive strategies, promoting cost efficiency and productivity to protect their core business. Others are attempting to “future-proof” their business model through acquisitions. For instance, following a five-year acquisition spree, Walmart’s $3 billion deal with Jet.com signals a serious commitment to competing with Amazon.com. General Motors Co. is clearly thinking about the future of car ownership with its (unsuccessful) attempted acquisition of Lyft.

None of this is wrong, and the logic makes sense. But is either approach sufficient to sustain the growth and health of your business and demark you from competition longer term? We believe not.

When challenged by a host of disruptors who are exploiting traditional market dynamics, finding growth opportunities in increasingly onerous regulatory and competitive conditions is hard these days. And harnessing the power of constantly evolving digital technology to break down well-established barriers to entry and devise new business models is a complex endeavor. To rise above the fray in this challenging context, you need to find ways to fight a battle you’re well positioned to win. For leaders of big companies, this means capitalizing on an ability to do things the disruptors simply can’t — set an ambitious vision, plan globally, invest strategically, and mobilize considerable resources to assert digital dominance. In other words, elevate above the level of the disruptors and transform your scale from a liability into an asset.

This may sound easy, but it isn’t. Too many companies are still formulating their growth strategies based on traditional growth planning approaches — yearly cycles, historical analytics, and incremental thinking. With the velocity and uncertainty that characterize this new digital economy, traditional growth planning has reached the end of its useful shelf life. It just won’t get you there.

Companies need to reframe the way strategy is formulated around three fundamental truths, and plot their next steps by embracing and owning these truths:

Truth 1: You can’t analyze your way to the future; you need to invent it.

Traditional analytical models that have been the bedrock of strategic planning for years are important as a means of establishing a foundational understanding of the world that exists today and the current opportunity areas. However, if you are looking to define a strategy that will enable your company to achieve disproportionate growth and create competitive advantage, you need to push beyond pure analysis.

What if the razor industry, dominated in the United States by giants Gillette and Schick, had looked beyond known competitors to anticipate the value in a direct-to-consumer subscription service? Would the e-commerce razor delivery company Dollar Shave Club have had such a meteoric rise? And would powerhouse Unilever, which acquired the startup in 2016, have expanded as meaningfully into the shaving business?

What’s your play?

Successful digital strategy requires a blend of deductive analysis and the type of inductive reasoning that powers the creative leaps that anticipate, and often open, fundamentally new markets. To help your organization se

Read the full article at: stantonchase.smh.re

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From marine biology to marketer: How Autopilot's CMO sifts through the data deluge

Autopilot’s CMO, Guy Marion reveals how to leverage data and turn interruptive marketing to a more contextual and inbound strategy

Read the full article at: www.cmo.com.au

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3 tips on when its best to introduce pricing to your customer – Digital Edition – Effective sales coaching for business

Effective sales coaching for business - Mondays blog
https://t.co/tB3WxeaOzB via @salescycle

Read the full article at: digitaledition.co.uk

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Three strategies that any small business can use to innovate - The Economic Times

For a small business embarking on an innovation journey, it should focus on the entire value chain and source ideas from all levels of stakeholders. Remember, innovation need not just be initiated by your Head of Product Development or Chief of Design. It can be triggered by employees who know how to observe and get value out of it.

Read the full article at: economictimes.indiatimes.com

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Facebook Marketing for Small Business: Ideas, Tips and Examples

Are you running the Facebook marketing strategy for a small business? Are you looking to maximize the return you get from the time you spend on the platform? For small businesses, time is money, and…

Read the full article at: www.business2community.com

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Sunday, February 26, 2017

16 Creative Ways to Use Twitter for Business : Social...

16 Creative Ways to Use Twitter for Business : Social Media Examiner

Twitter for business: Use these creative ways to bring new life and renewed business purpose to your Twitter efforts. Sourced through Scoop.it from: www.socialmediaexaminer.com

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Saturday, February 25, 2017

The Beauty Queen From Tanzania Who Is Building A Furniture Empire

The Beauty Queen From Tanzania Who Is Building A Furniture Empire:

prepaidafrica:

Jacqueline Ntuyabaliwe, a former Tanzanian beauty queen, is the founder of Molocaho by Amorette, an emerging furniture manufacturing company with a twist

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Monday, February 20, 2017

10 Ways to Save Time and Money at the Grocery Store With so...

10 Ways to Save Time and Money at the Grocery Store

With so many choices on today’s grocery store shelves, it’s easy to get overwhelmed. Make shopping easier by following these 10 guidelines. Read the full article at: www.eatright.org

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Local SEO Benefits & Tips For Small Business Owners

Businessman Michael J. Schiemer & content creator Louise Marie Mananquil discuss Local SEO & benefits for small business owners. Dominate Google Search.

Read the full article at: www.myfrugalbusiness.com

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15 Inspiring Examples of Small Business Branding

Check out these stunning and unique examples of small business branding.

Read the full article at: blog.hubspot.com

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Monday, February 13, 2017

Auto Execs: Maybe Elon Musk and Tesla had it right all along

Has Big Auto finally come around to the Tesla way of thinking? According to Tree Hugger*, “In past instances of technological disruption (the shift from landlin

Read the full article at: evannex.com

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Saturday, February 11, 2017

ayeshaambreen: Want to improve your social media marketing?...

ayeshaambreen:

Want to improve your social media marketing? Practice these rules.

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metrocosmblog: The largest companies in the world, 2001-2016

metrocosmblog:

The largest companies in the world, 2001-2016

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mikenudelman:14 successful CEOs and entrepreneurs share their...

mikenudelman:

14 successful CEOs and entrepreneurs share their best business advice.

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businessinsider: Profile picture rules every professional...

businessinsider:

Profile picture rules every professional should follow

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Friday, February 10, 2017

8 Conversations You Should Be Having With Customers on Social Media

Have these conversations and start understanding your customers better

Read the full article at: www.inc.com

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Thursday, February 9, 2017

Abandoned grocery store appears unchanged since the 1960s Is...

Abandoned grocery store appears unchanged since the 1960s

Is this what your old convenience store looked like? Read the full article at: www.metv.com

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Dental Care | Health Articles | Beyond Tooth Care: Avoid Gum Disease In 4 Simple Steps

Even with advanced preventative services, over half of all adults in the United States have gum disease according to the American Academy of Periodontology. When left untreated, this oral health condition can result in tooth loss, bleeding gums, and chronic pain.

Read the full article at: www.worldwidehealth.com

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Email Signature: Create It So It Sells Your Business

Your email signature is important and a good marketing tool. Make sure you are formatting it so it can be something that helps you sell more products.

Read the full article at: twofeetmarketing.com

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How to Manage Remote Digital Marketing Teams with Cloud Storage Service Providers

There are some easy and effective ways to manage your remote digital marketing team. Here are five cloud storage providers you can use to become productive. Read the full article at: www.smallbusinessbonfire.com

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Wednesday, February 8, 2017

Is This the World’s Most Expensive Strawberry? A Hong Kong...

Is This the World’s Most Expensive Strawberry?

A Hong Kong store is selling individually boxed strawberries, imported from Japan, for 168 Hong Kong dollars (or about $21.60) each Read the full article at: time.com

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Is This the World's Most Expensive Strawberry?

A Hong Kong store is selling individually boxed strawberries, imported from Japan, for 168 Hong Kong dollars (or about $21.60) each

Read the full article at: time.com

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Unique Digital Marketing Tactics: 1 Hour a Day

These unique digital marketing ideas look at cutting down the time your marketing tasks take.

Read the full article at: smallbiztrends.com

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Your Basic Guide for Attribution in Digital Marketing in 2017

There are many factors which you need to ponder upon in order to evaluate the effectiveness of any attribution model available. Be aware of where

Read the full article at: www.semrush.stfi.re

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Tuesday, February 7, 2017

13 Email Marketing Trends to Follow in 2017: A Sumo-Sized Guide...

13 Email Marketing Trends to Follow in 2017: A Sumo-Sized Guide – SumoMe

The 2017 email marketing trends to grow your list, make more sales, and engage with your audience better. Read the full article at: sumome.com

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Aldi Expands To Fifth Supermarket Chain, UK Has Food Deflation –...

Aldi Expands To Fifth Supermarket Chain, UK Has Food Deflation – There’s A Connection Here You Know

It might seem like an odd thing to say but Aldi is making Brits richer just by competing with the other chains. And that is why competition is the consumers’ best friend. Read the full article at: www.forbes.com

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Monday, February 6, 2017

Do You Have Good Dental Etiquette? 11 Do's and Don'ts | Reader's Digest

You should mind your manners everywhere, even at the dentist.

Read the full article at: www.rd.com

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Marketing Day: Super Bowl LI ad video views, social activity...

Marketing Day: Super Bowl LI ad video views, social activity & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Read the full article at: marketingland.com

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10 Sales Tools for Boosting Results, Efficiency and More

RT ClarenceOniel: 10 Sales Tools for Boosting Results, Efficiency and More https://t.co/NrhV6ZbSw3 #Sales #B2B #S… https://t.co/tZj9FQyNIn

Read the full article at: neilpatel.com

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Pre-packaged meals vs grocery store: We put them to...

Pre-packaged meals vs grocery store: We put them to the test

Christy Hayes and James Prisk are like a lot of people these days. Read the full article at: www.ksdk.com

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Pre-packaged meals vs grocery store: We put them to the test

Christy Hayes and James Prisk are like a lot of people these days.

Read the full article at: www.ksdk.com

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Interest in hybrid cars rising in Poland

Toyota and Lexus are the most popular brands

Read the full article at: www.emis.com

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5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here’s how.

Read the full article at: www.wordstream.com

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5 Steps to a Successful Sales Strategy - Sales Engine

Sales revenue is one of the most important factors in determining the success and progress of a company. With this in mind, it’s extremely important to develop a strategi

Read the full article at: www.salesengine.com

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2017: the year fintech shifts its focus to Africa » Banking Technology

2017: the year fintech shifts its focus to Africa - Banking Technology https://t.co/L3IT0dHcWD https://t.co/8d66bjfTyE

Read the full article at: www.bankingtech.com

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Thursday, February 2, 2017

Tips for Sales & Prospecting on LinkedIn

Here are some straightforward prospecting and sales tips for growing your business on LinkedIn. LinkedIn is a referral engine! Connect with your friends or associates on LinkedIn by reaching out to y…

Read the full article at: www.business2community.com

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Valmet Automotive to acquire Semcon’s German automotive engineering business expanding its service portfolio for the automotive industry - Automotive World

Valmet Automotive has signed an agreement with Semcon, an international technology company listed on the Stockholm stock exchange, to acquire Semcon’s auto

Read the full article at: www.automotiveworld.com

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