The party effect: prediction of future alcohol use based on exposure to specific alcohol advertising content

The party effect: prediction of future alcohol use based on exposure to specific alcohol advertising content

Adolescents and young adults in the USA appear to have higher rates of alcohol use and binge drinking onset associated with higher exposure to alcohol advertisements using a partying theme, independently of exposure to alcohol advertisements with non-party themes. Sourced through Scoop.it from: addiction.dns-systems.net

View On WordPress

via Tumblr http://mymarketingfile.com/post/153394388918