Northstar Travel EVP of Digital Tom Cintorino explains the importance of audience data to the publisher’s growth strategy. Cintorino says he and his team are using audience data to discover new audiences, target those audiences, and personalize content for them. Eventually, Northstar Travel hopes to use its audience data to deliver real-time marketing campaigns that …

Read the full article at: www.pubexec.com

via Tumblr http://mymarketingfile.com/post/156671498758