It's an old old #Marketingstrategy. When launching a new product pitch against the leader. That way u settle in perceived position of second to best. All industries do it. So does media. So do politicians. So do political parties. Ditto for religion. Hence all rooting for #Hindus
— Rajeev K Kapoorr (@rkapoor1969) November 29, 2017
from Twitter https://twitter.com/MyMarketingFile