Getting off on the right foot with DAM

Taking the first steps to kick off, or refine, your digital asset management program.

Please visit Marketing Land for the full article. …

Business Consultant

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Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic messaging.

Please visit Marketing Land for the full article. …

Marketing Agencies

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SMX 2021 will provide the most comprehensive search marketing education available

6 events, actionable tactics, affordable for all marketers

Please visit Marketing Land for the full article. …

Consulting Firms

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Collaboration in the Present: Adapting to a New World of Digital Content

In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office.

Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended personal networks, social media has been the connective tissue that bonds us all. Having relevant conversations with consumers has never been more important, and that relevance is defined by content that acknowledges our shared challenges in an honest way.

One of the topics that

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Consulting Firms

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Brands need to speak out in support of the Black community

As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.

Please visit Marketing Land for the full article. …

Marketing Plan

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Looking Forward to MarTech 2021! Submit Your Session Ideas Now.

MarTech will take place virtually on March 16-17 with a focus on the changing customer.

Please visit Marketing Land for the full article. …

Marketing Plan

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Google, YouTube add user controls to limit alcohol, gambling ads

The new feature will launch on YouTube in the U.S. first.

Please visit Marketing Land for the full article. …

Business Consultant

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The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for DAM.

Please visit Marketing Land for the full article. …

Marketing Plan

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Sitecore announces headless CMS offering

Experience Edge offers hybrid headless capabilities.

Please visit Marketing Land for the full article. …

international marketing

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CabinetM launches LibraryM, a martech resource

The martech management platform adds an information and research site.

Please visit Marketing Land for the full article. …

Consulting Firms

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DOOH industry moves to standardize ad inventory

The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy.

Please visit Marketing Land for the full article. …

Consulting Firms

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Using AI to replace cookies with context

Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.

Please visit Marketing Land for the full article. …

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How one CRM platform is helping drive the revenue cycle

Product development expedited based on COVID-related demand.

Please visit Marketing Land for the full article. …

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How marketers can identify the right ABM vendor

Identify exact capabilities needed before vendor selection or renewing contract

Please visit Marketing Land for the full article. …

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Salesforce signs agreement to acquire Slack

In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.

Please visit Marketing Land for the full article. …

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1-800 Contacts doubles down on the digital customer experience

How 1-800 Contacts responded to record stay-at-home demand.

Please visit Marketing Land for the full article. …

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