In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office.

Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended personal networks, social media has been the connective tissue that bonds us all. Having relevant conversations with consumers has never been more important, and that relevance is defined by content that acknowledges our shared challenges in an honest way.

One of the topics that

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