My Marketing File

Monday, September 19, 2016

Live Beacon Sends Web Content and Notifications to Nearby Phones

Beacons came and went a few years ago but are they back now? Live Beacon hopes ease-of-use will get people saying “More Beacon!”
See on smallbiztrends.com

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Promotions Influence Millennials' Purchase Decisions - eMarketer

At least on a few occasions
See on emarketer.com

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How a Loyalty Program Can Boost Your Holiday Marketing Strategy

A few weeks ago it was raining heavily. Ahhh, I really hate rainy days. To pass time, I was surfing on the net, reading the news. Then my phone suddenly started vibrating.
See on business2community.com

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Take control: drive revenue strategy beyond pricing - Tnooz

Developing a pricing strategy is critical to most businesses’ revenue strategy, but how does that differ with perishable inventory vs non-perishable?
See on tnooz.com

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Sunday, September 18, 2016

marketingland: Time to crack open a book or two! …. Or seven?7...

marketingland:

Time to crack open a book or two! …. Or seven?

7 great reads to drive your marketing career

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Friday, September 16, 2016

7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

searchenginenews787:

So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services.

From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses looking to tap into the world’s largest market – the Internet.

But here’s the brutal truth about paid search marketing:

There are WAY too many marketers and businesses that just follow the conventional wisdom readily available on the Internet.

If only it were that easy…

If you’re serious about paid search advertising, you’ll need to be embrace the trends of tomorrow to stay ahead in the game. That’s why we decided to hand-pick a list of seven PPC trends of tomorrow to help you stay ahead of the curve in 2016 and beyond.

So, let’s begin, shall we?

Trend #1: Google Adwords Re-Enables Mobile-Base Bidding

In a recent development, Google announced a significant change in order to ensure greater control for users over device-level bidding in AdWords. With its recent announcement, Google has made it clear that tablet bidding is back, and that base bids will now apply to mobile with bid modifiers set for desktop and/or tablet.

This means that now businesses and marketers will be able to anchor their base keyword to the devices relevant to their business. They can then easily set bid adjustments for other devices. In addition, marketers will now be able to adjust bids up to +900%, which has been increased from +300%.

It’s important to understand that device bidding will apply to ALL campaign types. This is true even when keyword targeting is not being used, as in Shopping campaigns, for example.

Mobile and tablet usage is finally outpacing desktop usage (after years of speculation and hand-wringing), and this realization is pushing a lot of marketers and businesses to change the way they conceptualize and create ads for their target audiences.

Trend #2: Responsive Ads to Be Featured in the Display Network

In another recent development, Google announced the introduction of new, responsive ads for display. This means that you can now go for dynamic, responsive ads that will automatically resize and adjust to match the look and feel of the content your target audience is browsing.

Image via PPCNI

Built dynamically by Google, these responsive ads automatically fit available ad spaces on the Google Display Network. All you need to do is to provide a marketing image, a short headline, a long headline, a description, and an optional name and custom logo design. That’s it! Google will do all the hard work for you.

Trend #3: More Characters for Text Search Ads on All Devices

Google recently launched Expanded Text Ads, a new formatting option that offers advertisers more room for ad copy. Essentially, Expanded Text Ads effectively double the size of PPC ads on AdWords, meaning that advertisers have more opportunities to entice prospects with their ads.

Image via PPC Hero

Not so long ago, Google raised eyebrows by removing text ads from the right hand side of the SERPs. Now that these ads aren’t there anymore, Google can now streamline its text ad formats across both mobile and desktop.

Soon, advertisers will be able to use two 30-character headlines as against the present 25-character headline. In addition, the updates mean that advertisers now have access to an 80-character limit for description copy instead of the earlier two 35-character lines.

And that’s not all! The display URLs will automatically pull the landing page domain, but advertisers will be able to name up to two directory paths — neither of which has to be a real navigational path — to provide description about the landing page content.

Trend #4: Shopping Feed Update Will Impact PPC Campaigns

On May 25, 2016, Google announced vital updates to its Shopping Products Feed Specification. These updates meant changes to the information that Google requires from advertisers in order to run Shopping ads.

Now, Unit Pricing will be available for all markets and categories in a bid to ensure consistency in the displayed prices. Color and Size values will now be compulsory to ensure a better, more consistent shopping experience for users.

The minimum image size requirements for non-apparel products will be increased from 32 x 32 to 100 x 100 pixels to be able to support new ad formats better. The minimum image size for apparel images will remain 250 x 250 pixels.

The maximum feed file size will also be increased from 1 GB to 4 GB. This means going forward, you’ll be able to use larger, high-quality images (file size as large as 800 x 800 pixels or larger) to ensure better performance. This is sure to be a winning trend that will help you ensure that your ads feature the most accurate prices, specifications, and availability information – and plenty of gorgeous, high-resolution imagery!

Trend #5: Video Ad Campaigns will Rule the Roost

Here’s another 2015 trend on the list that looks to be going strong in 2016. Video ads have become increasingly popular among marketers and businesses. With Google and Facebook focusing more on video ads, it’s no wonder why video ads have become very much a part of the mainstream advertising medium.

Image via Marketing Land

Today, ever-so-connected and ever-so-busy users often like to watch more than read. Therefore, presenting your ads in video format can get you more eyes and more clicks compared to plain old text ads.

Contrary to common misconception, creating video ad campaigns can be economical. You don’t need any special technical skills to actually run video adverts (though you’ll still need at least a rudimentary understanding of video production techniques and the equipment to do it, if you plan on producing your own video ads) and you can easily manage it through AdWords. It was a major win for us last year and will be again this year and beyond.

Trend #6: Interactive Advertising Will Be the New Normal

Today’s consumers are smarter than ever. They look for – and essentially demand – to experience the products and services from brands before they spend money on it, and Google seems to be serious about making it possible for its app users.

Image via Media Post

Did you know that 1 in 4 apps listed on Google’s Play Store have never been used? This realization is pushing Google to use its virtual machines on its cloud platform to enable users to use an app for at least 60 seconds before downloading it. This will help users decide if they actually want to download the app or not. Great for users, not so great for the developers of the millions of mediocre apps out there.

This is arguably the most audacious of our 2016 PPC trend predictions. Soon, advertisers will help users experience their products before they actually purchase them. This implies that more and more advertisers will utilize interactive ads to showcase their products to their prospects and consumers.

This also means we’ll soon see more and more interactive ads that will allow users to experience products before spending their hard-earned cash on them.

Trend #7: RLSA Will Steal the Limelight

Though launched officially in 2013, RLSA (Remarketing Lists for Search Ads) have not yet been fully explored by many marketers yet. However, we’re confident that many marketers will reap the benefits from RLSA once they realize the potential returns that RLSA offers.

RLSA gets you access to an extensive list of search ads where you can select ads for products and services similar to yours. You can then modify search ads, bids, and keywords.

It also helps you review the returning visitor data right from your AdWords dashboard to analyze your users’ behavior. This information will provide greater insights into and control over your paid search budget.

For example, if you know that your returning visitors are converting at a higher cost-per-acquisition against first-time visitors, you can easily lower the bid on your search ads for this audience. On the other hand, if you find that your returning visitors are converting at a lower cost, you can increase bids for them.

About the Author

Nancy Kapoor is a blogger and digital marketing expert at Design Hill, the world’s fastest-growing crowdsourcing platform for custom web and graphic design. Nancy has spent more than seven years working in SEO, email marketing, paid marketing, affiliate marketing, digital marketing, blogging, and content marketing.

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forbes: Welcome every opportunity.

forbes:

Welcome every opportunity.

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thehiringleader: Roll up the sleeves and get to work.

thehiringleader:

Roll up the sleeves and get to work.

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rollingstone: Check out a gallery of beautiful, surreal photos...

rollingstone:

Check out a gallery of beautiful, surreal photos from Burning Man.

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These Social Media Behaviors Are Turning Off Your Followers

It’s a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
See on marketingcharts.com

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Why Fintech Firms Are Winning the Battle for Digital Consumers

Report shows that banking industry still does not provide digital account opening, onboarding or cross-selling tools.
See on thefinancialbrand.com

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Putting Together a 2017 Plan for Upsells & Retention

Odds are you have a new business growth strategy, but do you have a customer retention and up-sells strategy?
See on weidert.com

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Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired

Brand Management - Just how valuable is brand admiration, and what impact does it have on your brand’s bottom line?
See on marketingprofs.com

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Data Security Must Be Top Priority For HR

In today’s world of digital transformation, security must be top of mind for any organization. Here’s how HR can help.
See on digitalistmag.com

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Zapper launches in-app loyalty card

Zapper, the fast growing consumer marketing and insight platform enabled by mobile payments, has been disrupting the global hospitality industry fo
See on finextra.com

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5 Ways to Improve Customer Loyalty With Social Media : Social Media Examiner

Looking for ways to nurture customer relationships? Discover a five-step plan to help you boost customer loyalty with social media.
See on socialmediaexaminer.com

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Thursday, September 15, 2016

the-bushido-code: The Bushido Code is a Life Mastery program...

the-bushido-code:

The Bushido Code is a Life Mastery program inspired by the Samurai. MASTER YOURSELF, MASTER YOUR LIFE! Get your copy NOW! http://ift.tt/28ZwWH8

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BA scraps Diamond Club that allows borrowers to earn Avios points

Diamond Club members have two months to transfer their points to British Airways’ Executive Club or they will lose them. The Diamond reward scheme was bought by BA in 2012.
See on dailymail.co.uk

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5 Effective Social Media Best Practices for Your Business

If you want to get the most out of your social media efforts, you should brush up on what works. Here are 5 social media best practices to get you started.
See on smallbiztrends.com

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Wal-Mart’s ban on Visa spreads to Manitoba

Starting on Oct. 24, Wal-Mart will stop accepting Visa in all 16 of its Manitoba stores
See on theglobeandmail.com

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Wednesday, September 14, 2016

Top 3 Retail Loyalty Program Mistakes And How You Can Avoid Them

Loyalty programs are a part of every retailer’s comprehensive customer relationship strategy since they work as an effective customer identification tool for retailers to identify individual custom……
See on business2community.com

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Why hackers hack: Is it all about the money? | ZDNet

A simple question with a complex answer, according to HackerOne research.
See on zdnet.com

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Klarna and Arcadia let online shoppers buy now, pay later

Swedish online payments giant Klarna has teamed up with retail group Arcadia to launch a ‘buy now, pay later’ service for online shoppers in the UK.
See on finextra.com

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Can Whole Foods keep pace with innovation? Inside the grocery chain’s new high-tech ‘365’ store

Wandering aimlessly around the supermarket appears to be a thing of the past. Retailers are increasingly catering to people who either don’t want to leave
See on geekwire.com

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3 Steps to Creating Customer Loyalty Programs that Stick

In the race to win loyal customers, you should give them a head start.
See on inc.com

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Why your bank card could be cancelled if you splash out on the kids

Most banks track how you shop and cancel your card if it is used in a way that seems out of character. But sometimes this is something as innocuous as buying an iPad.
See on dailymail.co.uk

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Sunday, September 11, 2016

infogrades: 18 Things that Mentally Strong People Do -...

infogrades:

18 Things that Mentally Strong People Do - Infographic

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"If you give, you will never need."

“If you give, you will never need.”

- Meet the small business owner in Maine who’s given over $2 million to charity. (via forbes)

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How To Make Your Employees As Unproductive As Possible

How To Make Your Employees As Unproductive As Possible:

goodideaexchange:

“If you deal with employees as though they are cogs in a machine, you will get only that part of them that is most like a cog in a machine: the part that shows up on time, does exactly what’s asked – no more no less – and goes home. You will not get the 90% of each person that is what can make him or her a great employee, partner, team member…”

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Everything You Need to Know About Online Copyright

amexopenforum:

Internet content isn’t all free, and not everything is yours for the taking just because you found it online. Get the legal facts about some common copyright myths:

Myth No. 1: It’s on the Internet, so anyone can use it.

Actually… “This one is unwaveringly and unequivocally false,” writes OPEN Forum contributor Erika Napoletano. “Just because you find an image or blog post or article or video and you like it, you may not have permission to share it.”

Myth No. 2: There wasn’t a copyright notice on it, so it’s not copyrighted.

Actually… “By U.S. copyright law, copyright is granted to a content creator the moment an idea is fixed into any tangible form,” says Kandis Koustenis, an intellectual property attorney with Cloudigy Law.

Read on for three more commonly heard copyright myths and the truth behind them.

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Saturday, September 10, 2016

Consumer behaviour?

saschamanagement:

Consumer behaviour… One of my favourite topics to talk about. I work in a shop and every time I finish a shift of working in the store I am amazed by the customers. Why do they buy this product and not the other one? How can we market this product in a way that the customers also want to buy this? It is a difficult subject, believe me, customers are sometimes very difficult to understand. For example, for weeks we had clients asking for a certain product, but we did not have the product. Because of all the demand the purchasing manager went looking for a supplier who could sell us the certain product. As soon as we had the product in the shop, nobody ever asked for it again…

I do not only work in the shop, I also help with the online marketing. We have advertising campaigns on Facebook, for example. I often try to find tips about consumer behaviour, hoping that it will attract more costumers. These are some fun facts I found:
- People prefer shorter line length, 45 to 72 characters per line. This seems very logical to me since I myself really scan-read on the internet, I almost never like very long texts.
- People can only remember 3 - 4 things at a time. If you have more elements, divide them into 3 - 4 element groups. I myself never really thought about this, so this fact was really helpful to me. Of course if you think about it, it is also quite logical.

“The expert in anything was once a beginner.” (Quote by Helen Hayes)
I may be a beginner in understanding consumer behaviour now, but I would like to become an expert in it in the future. Marketing, economics and psychology are all subjects I really like and I think consumer behaviour is a great mixture of these three.

Sources:
http://www.slideshare.net/EwaJaroslawska/20-facts-about-consumer-behavior
https://www.goodreads.com/author/show/45337.Helen_Hayes

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Basic Financial Operations for Sales Managers - Stuff Your Team Better Know

ecowdrey1:

Basic Financial Operations for Sales Managers – Stuff Your Team Better Know

We all know the world of sales has changed. Social media has redeveloped the prospecting process. Buyers are now able to conduct nearly all their research before they ever see a sales person. Comparatively, finance for the small to medium sized business really has not changed. Ask any experienced sales manager and they will likely agree that far too many sales people do not really understand…

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