amexopenforum:

Small Business Saturday by the Numbers

This year, about 500,000 small businesses around the country participated in the event, which attracted some 100 million consumers; the National Federation of Independent Businesses reported that 67 percent of consumers planned to shop small. And although American Express is notoriously tight-lipped about the incremental revenue generated by the promotion, anecdotally, at least, it seems business owners around the country are enjoying a modest windfall from the event. Read More

(via Small Business Saturday by the Numbers - US Business News - CNBC)

via Tumblr http://mymarketingfile.com/post/158371552808