Recently a survey conducted by Periscope found that over 50% of both US and UK consumers shop online via a computer.
See on business2community.com
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Tuesday, September 13, 2016
Building Trust in Omnichannel Retailing
Recently a survey conducted by Periscope found that over 50% of both US and UK consumers shop online via a computer.
See on business2community.com
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Intelligent Market Segmentation: Getting to Know Your Customers
Market segmentation involves identifying subgroups within a brand’s target market. We reveal how to discover and understand the groups to better market to.
See on brandwatch.com
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What Aristotle Can Teach Firms About CSR
It should be a virtue, not an obligation.
See on hbr.org
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Loyalty Program Strategies for Travel: Get Customers Talking About You
While I was preparing to write this article, a memory suddenly came to me.
See on business2community.com
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HPH Hospitality Group Picks Zapper for POS & Mobile Payments
New York, NY (RestaurantNews.com) HPH Hospitality Group, a leading Manhattan restaurant and development company, says Zapper is ‘the’ mobile payment app for
See on restaurantnews.com
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Sunday, September 11, 2016
infogrades: 18 Things that Mentally Strong People Do -...
18 Things that Mentally Strong People Do - Infographic
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"If you give, you will never need."
“If you give, you will never need.”
- Meet the small business owner in Maine who’s given over $2 million to charity. (via forbes)
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- Meet the small business owner in Maine who’s given over $2 million to charity. (via forbes)
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How To Make Your Employees As Unproductive As Possible
How To Make Your Employees As Unproductive As Possible:
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“If you deal with employees as though they are cogs in a machine, you will get only that part of them that is most like a cog in a machine: the part that shows up on time, does exactly what’s asked – no more no less – and goes home. You will not get the 90% of each person that is what can make him or her a great employee, partner, team member…”
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Everything You Need to Know About Online Copyright
Internet content isn’t all free, and not everything is yours for the taking just because you found it online. Get the legal facts about some common copyright myths:
Myth No. 1: It’s on the Internet, so anyone can use it.
Actually… “This one is unwaveringly and unequivocally false,” writes OPEN Forum contributor Erika Napoletano. “Just because you find an image or blog post or article or video and you like it, you may not have permission to share it.”
Myth No. 2: There wasn’t a copyright notice on it, so it’s not copyrighted.
Actually… “By U.S. copyright law, copyright is granted to a content creator the moment an idea is fixed into any tangible form,” says Kandis Koustenis, an intellectual property attorney with Cloudigy Law.
Read on for three more commonly heard copyright myths and the truth behind them.
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Saturday, September 10, 2016
Consumer behaviour?
Consumer behaviour… One of my favourite topics to talk about. I work in a shop and every time I finish a shift of working in the store I am amazed by the customers. Why do they buy this product and not the other one? How can we market this product in a way that the customers also want to buy this? It is a difficult subject, believe me, customers are sometimes very difficult to understand. For example, for weeks we had clients asking for a certain product, but we did not have the product. Because of all the demand the purchasing manager went looking for a supplier who could sell us the certain product. As soon as we had the product in the shop, nobody ever asked for it again…
I do not only work in the shop, I also help with the online marketing. We have advertising campaigns on Facebook, for example. I often try to find tips about consumer behaviour, hoping that it will attract more costumers. These are some fun facts I found:
- People prefer shorter line length, 45 to 72 characters per line. This seems very logical to me since I myself really scan-read on the internet, I almost never like very long texts.
- People can only remember 3 - 4 things at a time. If you have more elements, divide them into 3 - 4 element groups. I myself never really thought about this, so this fact was really helpful to me. Of course if you think about it, it is also quite logical.
“The expert in anything was once a beginner.” (Quote by Helen Hayes)
I may be a beginner in understanding consumer behaviour now, but I would like to become an expert in it in the future. Marketing, economics and psychology are all subjects I really like and I think consumer behaviour is a great mixture of these three.Sources:
http://www.slideshare.net/EwaJaroslawska/20-facts-about-consumer-behavior
https://www.goodreads.com/author/show/45337.Helen_Hayes
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Basic Financial Operations for Sales Managers - Stuff Your Team Better Know
Basic Financial Operations for Sales Managers – Stuff Your Team Better Know
We all know the world of sales has changed. Social media has redeveloped the prospecting process. Buyers are now able to conduct nearly all their research before they ever see a sales person. Comparatively, finance for the small to medium sized business really has not changed. Ask any experienced sales manager and they will likely agree that far too many sales people do not really understand…
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Friday, September 9, 2016
businessinsider: 20 cognitive biases that screw up your...
20 cognitive biases that screw up your decisions
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businessinsider: The 15-step guide to nailing any job...
The 15-step guide to nailing any job interview
Follow these steps to land your dream job.
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Revel Systems inks payments deal with Shell as rumors swirl of a sale to IBM
Reports claim that point-of-sale startup Revel Systems is in early acquisition negotiations with IBM, and while both Revel and IBM declined to comment when..
See on techcrunch.com
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Wednesday, September 7, 2016
Tendencies in Business Administration
BENCHMARKING
It is a process which consists in learning from other organization which has the best practices; in order to implement them in our own business for improve our products or service.
The process consists in look for other business which has the same or similar processes than our, learn what we can implement and how to do it, do the changes and analyze the results.
The comparisons can be made in general perspective or in specific, like cost, performance of process, HR management, among others. In addition, it is a continuous process which involves the participation of a well-organized management staff or outside consultants and requires time.
OUTSOURCING
It refers to hire the service of an external provider to do a particular process in order to increase the performance of the entire organization.
It involves the following stages: First, study the processes of the business and analyze what a specialized provider can do better. Look for the best provider. Establish the statements of the contract with the outsourcer, implement the new service, check the results and according to that, you deciding to continue or not the contract.
One of the benefits of outsourcing is to improving the quality of your products by hiring the best provider of the market, and the risks: hire a bad supplier or have a bad contract.
STRATEGIC ALLIANCE
An alliance is a joint between two or more organizations in order to reach common goals to each one. It doesn’t mean the creation of a new enterprise, only the cooperation of the parts, which involves the sharing of resources like funding, knowledge, expertise, among others.
For establish an alliance, you must: define what you want for your business and if an alliance could help you to achieve it. Look for strong organizations which want to work together and share common objectives. Negotiate with the future partner the clauses of a contract which were good for both. If all the parts agree to the contract, let you work together and analyze the results of the alliance, if you must continue with them or break the alliance.
SIX SIGMA
It refers to a set of structured and systematized methods, including statistical, to manage efficiently the processes of your company. Six Sigma is generally applied to manufacturing business, although it has been applied to service organizations too.
Efficiency in Six Sigma includes reducing the level of defective products at a lower level than 3.4 defects per one million opportunities; have a total control of the manufacturing processes including measurements, analyze results and do improvements to constantly reach the perfection.
The benefits of implement Six Sigma philosophy are the reduction of: production costs, waste of material, time of performing process; and the satisfaction of customers as a consequence of a good product or service.
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12 Characteristics of Successful Management Teams
What are the success secrets of the world’s most successful business teams? What characteristics or traits do they possess that other business management teams don’t? What characteristics must I be on the look out for when building a business team?
1. Definiteness of Purpose
Definiteness of purpose is one of the success secrets of the world’s most successful business management teams. Successful business management teams know the company’s goals, objectives and vision at their finger tips; and they are focused in the pursuit of the company’s objectives. They know their specific role in the company and they concentrate on this role to make sure that the business objectives are met.
2. Knowledge of the Business / Industry
Successful business teams have adequate knowledge of the business of the company. The general rules of business are the same throughout the world but market intricacies are different from industry to industry; so also are the environmental factors.
3. Commitment
Take a closer look at the characteristics that make up successful teams and you will see commitment at the core. Successful business management teams are committed to the success of the company in which they serve. You may not really understand how commitment affects the performance of a team until you study the management structure of companies such as Berkshire Hathaway and Google.
4. They are Goal and Result Oriented
Successful business teams are result oriented. They know that their competence and credibility will be adjudged based on their accomplishment; so they press forward for positive results because results keep them in the game. If they fail to produce results; they will get kicked out of the company by the business owner or investors.
5. They are Individual Thinkers and Critical Problem Solvers
Members of a successful business management team are individual thinkers and critical problem solvers. Though they are a team, the members still think individually and solve intricate problems associated with their own area of expertise.
6. They are Team Players
Successful business teams are team players. Though members of the team are individual thinkers; they all act with same definiteness of purpose towards actualizing a common goal.
7. They are bonded by the Business Mission Statement
At the core of every successful business management team is something very important. This single factor is the reason why successful business teams are successful and this factor is the “business mission.” Successful business management teams know that the entrepreneur’s spirit is in the business mission and that’s why they strive to stay focused on the business mission.
8. They are Strategic in their Approach
Successful business management teams are strategic in their approach. All members of the team are individual master strategists with respect to their own field or calling. Successful teams strategize, plan and make in-depth calculation or analysis before arriving at a decision. And once a decision is reached; they execute it without delay and monitor the feedback.
9. They are Competitive
Just as soldiers are tested on the battle field; so also is the competence of a business management team tested in the marketplace. Competitiveness is the reason why successful business management teams emerge successful; they are always on the watch to swiftly counter the moves of competitors. Price wars and media attacks are product of business teams testing their wits against each other.
10. They are Responsible and Accountable
Successful business management teams are responsible and accountable for their actions. They know that the company’s success or failure is dependent on the decisions they make; so they take charge and execute their plans without fear of the consequences. If their move backfires; they take responsibility, learn from the mistake and move on.
11. They are Opportunistic
Successful business management teams are opportunistic in their approach and strategy. They are always on the lookout for trends, problems and opportunities they can exploit. They are always quick to take advantage of a miscalculation or false move from the competitor.
12. They are Excellent Communicators
And lastly, successful business teams are excellent communicators. They know how to motivate their workforce, raise capital from investors, promote the company’s products and increase brand loyalty through their spoken words.
As a final note, these are the 12 characteristics and success secrets of the world’s most successful business management teams. So if building a business management team that will serve in high capacity and keep your business metrics strong is your topmost priority; then make the characteristics listed above a priority while forging the values on which your team will be built and your business will end up having a strong management team.
Article credit: http://www.mytopbusinessideas.com/characteristics-successful-management-teams/
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tobeagenius: I just uploaded a video on the @psych2go youtube...
I just uploaded a video on the @psych2go youtube channel about Howard Gardner’s 9 types of intelligence! Give it a watch and let me know what type applies to you in the coments :D
Watch It Here
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Tuesday, September 6, 2016
Verifone (PAY) Stock Plummets After Q3 Results, Downgrades
Verifone (PAY) reported weak revenue for the 2016 fiscal third quarter and cut its full-year forecast. The stock was downgraded by several firms Friday morning….PAY
See on thestreet.com
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Monday, September 5, 2016
Portrait of a Content Marketer: More Than a Marketer [infographic] | Nirmal S Patel
Portrait of a Content Marketer: More Than a Marketer [infographic] | Nirmal S Patel:
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ontent marketing invites people from different backgrounds that aren’t necessarily specific to business. But wherever they’re coming from, content marketing requires them to learn outside the box.Most content marketers seem to define their careers by becoming a master of one skill while exploring a breadth of related disciplines in business, technology, publishing, and the arts.
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How to Handle Different Types of Comments on Social Media [infographic] | Nirmal S Patel
How to Handle Different Types of Comments on Social Media [infographic] | Nirmal S Patel:
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As your audience grows, so will the inflow of comments. Brands have come to realize that the larger your presence, the more people that look at your content with a critical eye.No matter your overall goals for social media, you must be ready to answer the individuals who respond to your posts.
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3 ways to ensure a loyalty program pays off
Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question “how is this helping shoppers out?”
See on retailcustomerexperience.com
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Sunday, September 4, 2016
mglinfographic: Do BoxThis infographic, was commissioned by do...
Do Box
This infographic, was commissioned by do box a platform for managing all the messaging activities that go on in email boxes and helps us manage all our messages.
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theyoungkingsbrand: #BLACKCULTURE #BLACKHUSTORY #repost –> ...
#BLACKCULTURE #BLACKHUSTORY #repost –> @magsmw – Happy 108th birthday to Richard Wright, literary powerhouse - novelist, essayist, poet who sought to bring constant attention to the plight of African-American life in urban and rural settings in the United States. His discontent with that life ultimately lead him to Paris, where he too became an ex-patriate along with James Baldwin, Josephine Baker to name a few. His discontent did not squelch his message and he continued to write essays, novels and poetry until his death. His most notable works, Uncle Tom’s Children, Black Boy and Native Son brought him critical acclaim in print and on stage and screen. These enduring works continue to challenge the systemic racism and violence towards Black Americans which unfortunately continues to this day. I will be revisiting my copy of Native Son soon. Thank you for lending your voice to the struggle. #essayist #poet #novelist #harlem #paris #struggle #racism #haiku #thepenismightierthanthesword 📖📚🖊
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marketingland: Peep an interview Visa’s North American...
Peep an interview Visa’s North American marketing chief and discover how she cultivates “human Swiss Army knife” talent.
Visa’s story: When digital transformation begs for organizational change
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marketingland: All the kids are playing it, why not the e-mail...
All the kids are playing it, why not the e-mail marketers?
What Pokémon Go can teach us about email marketing
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Saturday, September 3, 2016
Entrepreneur Opens First Unmanned Convenience Store - The Libertarian Republic
Entrepreneur Opens First Unmanned Convenience Store – The Libertarian Republic
The Libertarian RepublicSalaries. Health insurance. Taxes. Sick and vacation days. Each and every one of these represents significant costs that cut into employer’s bottom lines, and one Swedish entrepreneur is working hard to eliminate these costs while bringing goods to …
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Get Ready for a Wild Ride: 4 Things to Know Before Dating an Entrepreneur - Business.com
Get Ready for a Wild Ride: 4 Things to Know Before Dating an Entrepreneur – Business.com
Get Ready for a Wild Ride: 4 Things to Know Before Dating an EntrepreneurBusiness.comThere are a lot of blogs and articles out there about being an entrepreneur, but what if you’re just thinking about dating an entrepreneur? If you’re like most people, you probably have a “normal” job with set hours, a boss, colleagues, and relatively …
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How to make Money as a Snapchat Content Creator
How to make Money with Snapchat
There is nothing more rewarding than being paid to be creative.
Snapchat just so happens to be on of the most creative platforms. Snapchatters have an incredible ability to natively tell stories with al the mechanisms like emoji’s, filters, drawings, and of course vertical videos.
Snapchat is a content creators proverbial dream come true.
Here’s the rub though, many people think they could get paid to be content creators but very few get the opportunity.
Here is how to make money as a Snapchat content creator.
Build Your Audience
Before you can make a penny, you have to build your audience. This takes hard work, dedication, a strategy, and a little luck.
There are no shortcuts to growing your audience but with the right knowledge you can seriously speed up the process. It doesn’t matter if you are a personal brand, an influencer in training, or a local brick and mortar shop. Building that audience is pivotal to the success of monetization on Snapchat.
Listen to the Market
Listening to the market means taking the time to have conversations with your Snapchat audience. As a content creator you must figure out what type of content they want to consume, and consequently, create more of it. You have to listen to the words and phrases they use in their snaps and understand how to “speak their language.”
You must listen to the needs of your audience, otherwise they’ll never pay attention to you.
Create a Monetization Strategy
After listening to the market you can find a monetization strategy that works for your audience. This might mean making an online course or product like Snapchat Mastery and selling this natively on Snapchat.
This might mean creating amazing Snapchat stories like Shaunayala does in an influencer campaign
.
Maybe you take over a brand’s account like Harris Markowitz does with Zillow (This is dannyberk’s story).
This could mean pushing products like DJ Khaled has been doing.
Finally, you might do a partnership with a personal brand like Taylor.Nikolai. He partnered with Mastercard’s red carpet event.
Understand the Key Metrics to Success
Brands are not just looking at your follower count. It certainly helps having 100,000+ opens on your story, but if the audience is not engaged, numbers don’t mean much. If you have 5,000 highly engaged members that make purchases, it is much more appealing than 100k opens that are not engaged.
If 30% of your 5,000 opens converts into $100 sales a piece, you can net a brand $150,000. Compare that to a 100,000 opens at 1%, this nets only $100,000 in sales. Granted it isn’t always as easy to track direct sales through influencer marketing campaigns.
The point is know how much influence you have, and how much you can push your audience other places.
Create a Strong Network of Other Creators
What most people forget is that influencers and content creators on Snapchat know each other.
It’s important to build relationships with other content creators. Consequently, you bring more to the table with any brand opportunities, and more. Not only do you have your network to pull on but you have other networks to leverage. Other content creators can help by suggesting that their audience visit your story or collaborating on an epic story.
It isn’t what you know after all, it is who you know and how well you know them.
How are you making money as a content creator on Snapchat? Leave a comment below
The post How to make Money as a Snapchat Content Creator appeared first on d.science.
from How to make Money as a Snapchat Content Creator
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Friday, September 2, 2016
Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday
Posted by randfish
Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This one comes to us via submission from email. This is a question from Michael. No other details given, which is totally fine, Michael. So he wanted to know, since he’s working on a content strategy, working on a new blog and having conversations with his manager and his team about, “Hey, should we be writing only extremely focused, narrowly focused content for our specific target audience, or should we be trying to branch out and broaden so that we can reach a bigger audience or a new audience?”
I think this is a fair question, a great question that happens all the time in content strategy and actually in link building strategy discussions around the SEO and content world. So I think it’s actually a pretty bad idea most of the time. Not all the time, but most of the time it’s a pretty bad idea to be extremely narrowly focused on exclusively your audience, your paying customers or the audience that you’re trying to get to pay for your products or services, and I’ll explain why.
General goals of content in SEO & web marketing
So general goals that we usually have around content marketing and content as it relates to SEO and web marketing more broadly is that we want something that potentially
- Directly converts some customers, convinces people to buy from us, convinces them that our products or our services or our knowledge, or whatever it is, is the best in our field.
- Helps us earn press, amplification, and links, certainly so that we can rank higher for all sorts of things, so that we can reach new audiences, so that we get influencers on our side.
- Reach brand new audiences, broad, hopefully new audiences so that we can capture among that new audience some segment or sliver which is going to turn out to be great customers for us, now or in the future, or might be influential to our customers now or in the future.
- Grow our brand’s awareness and authority. We’re just trying to get seen by more folks, more people aware of us so that we can do all sorts of clever things in the future, like have higher click-through rates because people are familiar with us already so that we can do retargeting and remarketing, so that we have more brand credibility of all kinds in all sectors.
Usually, most content goals fall into one of these or several of them.
Now, there’s overlap between them. I haven’t perfectly illustrated this with a great Venn diagram. But in here there is lots of overlap between these different goals. You could have a piece of content that is both designed to earn press and amplification and links and is reaching a broad new audience. Or you might have some content that is directly converting customers that maybe also has some link amplification sorts of overlap. It’s pretty tough to overlap anything else with directly converting customers, but the other three definitely easier to do overlap.
However, most of the content you’re going to produce is going to have a hard time doing anything more than maybe one or two of these. If you’re trying to do three or all four at the same time, you’re going to struggle significantly. This is why folks who say, “I want content that’s going to go viral, that directly converts my customers, that also reaches influencers and helps me reach a broad new group of folks,” you’re asking too much from the same piece of content. It’s going to be a real, real challenge.
Risky business
If you’re only doing that content that’s hyper-specifically targeting these directly converting customers, you’re going to run into some big problems. First off, heavy competition. It tends to be the case if you’re trying to earn that audience’s attention, so too are all your competitors, and they’re probably trying in very, very similar ways. It’s often a competitive advantage to actually be a little bit broader and to branch out of that.
You are usually ignoring great link opportunities from websites and press and blogs and events and all sorts of places that you could have earned had that content had a broader focus or just a broader appeal in general. It could be because you hyper-focused your data or your study on too narrow a market that only served your specific customer set, when in fact had you gone a little bit broader, there would have been a lot of press and industry coverage sites that might have written about you. It could be that you’ve only written about your customers’ problems, when in fact if you had written about the problem a little more generally, you might have had the chance to reach bloggers and people on Twitter and folks on LinkedIn and folks through Facebook and those types of places.
Finally, you’re probably missing potential customers and influencers that are outside what your current sphere of influence is. Whatever that sphere is, the content that is most targeted at your audience is going to have a very tough time making this any bigger than it is. The content that’s more broadly-focused, especially if it does well, is going to help expand this sphere so that you reach more of these people over here with that new expanded sphere.
All the right moves
My recommendations, instead of making your content way narrowly focused, I would try and think broader, and I would think about it in these ways. First off…
- Nail down the actual content goals with your team, your manager, or your client so that everyone agrees, “Hey, we want to do some of this, we want to do some of this, and we’re looking to do a lot of this.” If that’s what we know our content is trying to do, it’s pretty easy to have the conversation about why we shouldn’t just create content here.
- Try and distribute those broad versus narrow versus hyper-specific content efforts. Distribute meaning say, “Hey, we know that we’re going to be producing this amount of content. This is how much of it we want to put effort into to target this segment versus this segment versus this other segment.”
- Establish some cadence, some channels, some of the promotion efforts that are actually going to fit the goal and the target audience, because you’re going to do different kinds of promotion. It’s not just a creation of the content itself and the content strategy, it’s the promotion and the targeting. It’s the channels you use, it’s how often you put it out there, and it’s where you put it on your site. It could be that you have a hyper-specific focused blog and then you have articles that are broader, or your blog is very broad and then you have white papers that are very, very focused on your target audience. Both ways are totally fine.
- Use the right metrics to measure your progress against these goals. If you’re trying to reach a broad new audience, you’re using thing like visits and exposure and engagement. If you’re trying to grow press, amplification, and links, well, you’re looking at links, you’re looking at coverage, you’re looking at mentions. If you’re trying to directly convert customers, you are going to be looking at conversion events and whether that content falls somewhere in the conversion path over the course of time.
You do these things right, I think you’re going to have a much more successful conversation when it comes time to say, “Should we create broad content or specific, hyper-focused content?”
All right, everyone, look forward to your comments and we’ll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
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Thursday, September 1, 2016
digitalspark: There is a very fine line between a bad, good and...
There is a very fine line between a bad, good and great customer experience.
You will only build customer advocates / influencers with great customer experiences.
You need to know your customers and understand your customer touchpoints, both very well, to build great customer experiences.
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uxdesignresource: User Experience is the same as Customer...
User Experience is the same as Customer Experience right? – Wrong, or at least according to Interaction-Design.Org’s Nick Kellingley. With a few solid points that back up his thought process, Nick argues that UX makes up only a portion of CX <<a href="http://bit.ly/1w0WOah" target="_blank">bit.ly/1w0WOah>
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digitalspark: Why people don’t believe advertisements...
Why people don’t believe advertisements …
Businesses need to build trust, not distrust. No bluffing allowed if you want trust.
Make promises and then keep promises = best way to build trust!
Picture source: Visual.ly
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cnbc: At 32 years old, Facebook CEO Mark Zuckerberg is the...
cnbc:
At 32 years old, Facebook CEO Mark Zuckerberg is the fifth richest person in the world. How did he build his fortune? By building his company.
“When you’re building a company, you want to set yourself up to learn as quickly as you can. If every idea had to go through me, then the company would probably grow pretty slowly,” Zuck said. “Great ideas come from everywhere… Empower your organization to learn as many lessons as it can, as quickly as possible.“ Fail fast, learn fast.
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Wednesday, August 31, 2016
goodideaexchange: 10 Questions Your LinkedIn Profile Must...
10 Questions Your LinkedIn Profile Must Answer In 10 Seconds
“When [recruiters or hiring managers] come across your LinkedIn profile in their searching, there are certain things they want to know about you right away. When they click through the search results page to view your full profile, you’ve got to be ready to fill them in.”
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